HEALTHCARE • CRM DATA CLEANSING

Corsair Health — CRM Data Cleanup

38,000 duplicate records resolved

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Verified Case Study
Corsair Health verified deliverable
Healthcare Case Study
★ 38,000 duplicate records resolved

Corsair Health — CRM Data Cleanup

Corsair Health is a medical device and telehealth provider whose Salesforce instance was contaminated by 50,000+ outdated, duplicate, and unstandardized provider records collected over 6 years.

38,400
Duplicate Records Resolved
100% data integrity restored
$18,000/yr
Marketing Software Savings
Eliminated wasted license tiers
4 hrs/wk
Sales Rep Time Saved
Per sales development rep
99.4%
Email Deliverability Boost
Zero hard bounces on cleaned data
EXECUTIVE OVERVIEW

Scaling predictable pipeline for high-growth revenue leaders

Corsair Health is a medical device and telehealth provider whose Salesforce instance was contaminated by 50,000+ outdated, duplicate, and unstandardized provider records collected over 6 years.

01

The Challenge & Initial State

Conflicting hospital ownership, missing NPI numbers, and thousands of former medical directors caused cross-territory disputes and massive email bounce rates.

Key Bottlenecks Identified:

Marketing automation bills skyrocketed due to 50k dirty contacts exceeding tier limits.
Sales reps were reaching out to physicians who had retired or changed hospital networks years ago.
Executive pipeline forecasting was unreliable due to split and duplicated deal records.
02

Our Strategic Solution & Execution

Aynal Leads Solutions executed an automated algorithmic deduplication coupled with manual research spot-validation for all top hospital accounts.

01

Deep Data Audit & Mapping

Indexed all Salesforce contacts, leads, accounts, and deal associations to detect exact and fuzzy matches.

02

Algorithmic Merge & Cleansing

Executed programmatic merges preserving activity history, opportunity attribution, and notes.

03

Healthcare Registry Enrichment

Appended validated NPI identifiers, current clinic affiliations, and verified direct clinic extensions.

03

Proprietary 5-Stage Data Verification

Integrated medical registry lookups and live corporate hospital directory validation.

National Provider Identifier (NPI) registry cross-reference
Live hospital staff directory verification
Direct extension & clinic phone line confirmation
SMTP handshake validation on health system domains
04

Measurable Results & ROI

Corsair Health transformed their CRM into a lean, actionable, high-confidence sales engine in less than a month.

38,000+ duplicate and dead records resolved and normalized.
Eliminated $18,000/year in unnecessary marketing automation contact tier fees.
SDRs saved 4 hours per week searching for accurate buyer contacts.
Territory routing disputes dropped to zero.
““

Our CRM had years of duplicate and stale records. They cleaned it up in three weeks and our forecasting finally reflects reality.

Priya Nathan

Priya Nathan

RevOps Lead, Corsair Health

Engagement Details

Client
Corsair Health
Industry
Healthcare
Primary Service
CRM Data Cleansing
Timeline
3 Weeks
Key Deliverables
38,000+ Duplicate and Dead Contacts Merged & Resolved
Enrichment of 18,000 Hospital Decision-Maker Direct Dials
Standardized Job Title, NPI Number, and Department Taxonomies
Automated Deduplication Rules & Real-Time Validation Webhook
Tools & Tech Stack
SalesforceOpenNPIZeroBounceClearbitHubSpot
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